Claude-coding design leader and e-commerce founder. Bootstrapped SunShader from zero to $1m+. Leveraging AI to bring ideas to market, faster.

Today+

Today, I am utilizing AI to bring brands to market at lightning speed. Able to prototype and iterate faster than ever before, I am positioning myself at the forefront of this revolution by mastering an ever-evolving suite of ultra-powerful AI products into my reimagined workflow.

Most impactful of all has been Claude Code, connected to Figma via MCP Server for design development and prototyping, and Claude Code connected to Railway to build powerful agentic solutions such as the AI Personal Assistant, Joolia, and the stock market predictor, LittlePiggy.

My background (pre-AI)

A decade of creating brands and services. including SunShader (35k+ units sold) and the art marketplace, Stuckup. My roles launching, scaling and selling companies has enabled me to develop management, team work and communication to my flair for design and brand.

In 2007, I founded BOUF — Europe’s first online marketplace for unique homeware and personalized gifts — I developed new marketplace technology, providing thousands of curated vendors with storefronts and customers. Acquired by Europe's largest media co, Sanoma PLC, in 2015.

Case studies

Investing
FinTech
Claude Code

I designed and engineered a conversational, investing copilot called LittlePiggy that uses over 20 agents to scan and analyze the stock market, ETFs and Crypto daily, utilizing 15 custom investment strategies to predict the biggest gains in the short, medium and long term, and make predictions on where to invest, when to hold and when to sell.

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Agency
Claude Code

New AI subscription service helping businesses to create apps, automations, brands and sales by pairing our human business operators with state-of-the-art AI.  Our visionary team design, build and ship world-class solutions. Nothing is too far fetched.

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Claude Code
E-commerce

I pivoted Stuckup from an art marketplace to an AI Greeting Card and Masterpiece portrait company. Upload a photo of your friends, family or pets, and magically transform them into a holiday-themed Royal family portrait, an 80s theme poster or a Renaissance painting, then 1-click order as a printed Greeting card complete with your personalized message and shipped to their door.

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Vibe Coding
Base44

Ever had that sinking feeling of losing a wallet, sunglasses, keys, pet or any cherished item of sentimental or monetary value. Vibe coded with Base44, I built an intuitive app that allows you to list all of your valuables and attach a QR code tag to each item. Offer your finder a reward and secure chat to arrange its safe return.

PAUSED FOR MORE PROFITABLE PROJECTS
Marketing Strategy
Sora 2

AI-powered creative strategy and marketing campaign for Black Mirror Season 8, that captures the show's essence of "technology reflecting innate weaknesses in humanity" without giving away specific episode plots or relying on traditional, easily spoiled trailer reveals. The campaign was designed to be a Black Mirror episode in itself: a disturbing, dystopian storyline, but highly personalized to each viewer using audience web data.

CASE STUDY
Consumer Goods
E-commerce
Hardware

I created SunShader® after a lightbulb moment while using my laptop outside on a NYC roof deck, realizing that millions of laptop users would benefit from a device that shielded their laptops from the sun. Our flagship product has generated over $1m in sales and enables freelancers, digital nomads, students, photographers, creatives and musicians to work efficiently, no matter where they are.

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E-commerce
Marketplace
Picture Framing

I launched Stuckup® (first generation) as a place to curate the top 10% of artists, provide them with a meaningful supply of customers and give them premium printing, framing & fulfillment services so that they could focus their efforts on making incredible art.

CASE STUDY
Betting Exchange
Marketplace

Prophet Exchange is an innovative sports betting exchange where users can set prices for others to bet on, or place bets on the prices already available. Prophet hired me to create the branding, marketing creative and to design their early marketplace technology, from scratch.

CASE STUDY
Hotels
Branding

I was hired to create the brand identity for a new chain of "extended-stay hotels" for Choice Hotels. Following a series of workshops and an extensive naming process, the name Everhome was selected and I set about creating the brand identity. The project included 6 creative routes followed by the final brand identity, guidelines and all assets.

CASE STUDY
Branding

Labbrand is a global branding agency with offices in New York, Paris, Shanghai, Singapore & Malaysia. They hired me to rejuvenate their own brand identity.

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Branding

Logo Design

A small selection of the many thousands of logos I've designed over the years for clients both direct and while working at branding agencies such as Wolff Olins, Frost Design, Labbrand, AKQA, Digitas and Interbrand.

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Datafy hired me to create new brand identity for their tech platform that provides HIPAA compliant communications between healthcare providers and partners. Security was the name of the game so the D-lock logo evolved to reinforce that message.

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Oldies, but goodies

BE TV Free Campaign

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E-Ink Underground

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BiC Intensity Pens

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Zembla Magazine

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